The Inside Story to Launching a Social Intranet: Part 1 – Commitment
These are posts I wrote in early June when we launched our new social communication and collaboration platform… June 9, 2014 Over the last week, I had the opportunity to share some of the challenges...
View ArticleThe Inside Story to Launching a Social Intranet: Part 2 – Resilience
It was everyone’s commitment to the project that got us to the actual cutover day. But it was our resilience and sense of purpose that helped us persevere the next three days that would prove to be the...
View ArticleThe Inside Story to Launching a Social Intranet: Part 3 – The Reward.
It was the teams commitment and resilience that got us to this point but 5am came fast… It was a tense moment. This was our last chance to resolve the issues at hand, otherwise, we would have to come...
View ArticleExecutive Leadership Is Critical For Success
About a year ago I started outlining a book on community collaboration and digital marketing strategies. I started covering all the basics, SEO, content publishing, advocacy, social media and...
View Article5 Things a Digital Agency Can’t Do
I have the opportunity to work with quite a few digital marketing/creative design agencies over the years, some good and others not so much. Agencies are good with coming up with creative ideas,...
View ArticleWhat is Collaboration Marketing: Community, Communication and Collaboration
It was an honor to be able to present to many executives in NYC a few weeks ago and thought I would take the next few posts to share some of the slides and talking points. So, what is collaboration...
View ArticleScrew it, Let’s Do it!
Congratulations, you secured your executive support, but now what? It’s time to get started and the only drawback about securing executive support is now you have to deliver. So here are a few things...
View ArticleHow to Create a Steering Committee
The goal of having a steering committee is a few things. Typically, they are comprised of each departments representatives, IT, Business, Digital Marketing, HR, Communications, Operations, etc.. and...
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