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Channel: Defining The Customer Experience Journey » Collaboration Marketing
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The Inside Story to Launching a Social Intranet: Part 1 – Commitment

These are posts I wrote in early June when we launched our new social communication and collaboration platform… June 9, 2014 Over the last week, I had the opportunity to share some of the challenges...

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The Inside Story to Launching a Social Intranet: Part 2 – Resilience

It was everyone’s commitment to the project that got us to the actual cutover day. But it was our resilience and sense of purpose that helped us persevere the next three days that would prove to be the...

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The Inside Story to Launching a Social Intranet: Part 3 – The Reward.

It was the teams commitment and resilience that got us to this point but 5am came fast… It was a tense moment. This was our last chance to resolve the issues at hand, otherwise, we would have to come...

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Executive Leadership Is Critical For Success

About a year ago I started outlining a book on community collaboration and digital marketing strategies. I started covering all the basics, SEO, content publishing, advocacy, social media and...

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5 Things a Digital Agency Can’t Do

I have the opportunity to work with quite a few digital marketing/creative design agencies over the years, some good and others not so much. Agencies are good with coming up with creative ideas,...

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What is Collaboration Marketing: Community, Communication and Collaboration

It was an honor to be able to present to many executives in NYC a few weeks ago and thought I would take the next few posts to share some of the slides and talking points. So, what is collaboration...

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Screw it, Let’s Do it!

Congratulations, you secured your executive support, but now what? It’s time to get started and the only drawback about securing executive support is now you have to deliver. So here are a few things...

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How to Create a Steering Committee

The goal of having a steering committee is a few things. Typically, they are comprised of each departments representatives, IT, Business, Digital Marketing, HR, Communications, Operations, etc.. and...

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